Cookie Policy | Pensero
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# Cookie Policy
*This Cookie Policy was last updated on July 22nd, 2026 and applies to all users globally, regardless of location.*
This cookie policy describes how Pensero Inc. (hereinafter: "Pensero") use cookies and related technologies on pensero.ai and our online product that link to this policy (collectively "Websites").
## What is a cookie?
Cookies are small data files that are placed on your computer or mobile device when you visit a website, mobile app or use an online product. Cookies are widely used to facilitate and help to make the interaction between users and websites, mobile apps and online products faster and easier, as well as to provide reporting information.
We use two types of cookies on our Websites: Cookies set by Pensero are called first party cookies and cookies set by parties other than Pensero are called third party cookies. You can find out more about each cookie by viewing our current cookie list below.
We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our Websites or notifications and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether a notification has been opened and acted upon.
We may also receive reports based on the use of these technologies by our service/analytics providers such as Google Analytics.
## Why does Pensero use cookies?
We use cookies for multiple reasons:
- **Essential cookies:** are required for the technical operations of the Websites and to use its features
- **Performance and Functional cookies:** are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable.
- **Analytics cookies:** collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you.
- **Advertising cookies:** are used to make advertising messages more relevant to you. They perform functions like selecting advertisements that are based on your interests, preventing the same ad from continuously reappearing, and ensuring that ads are properly displayed for advertisers.
## How to disable cookies
You can change your browser settings to control what cookies the browser stores. If you elect not to activate a cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas may be limited.
You may opt out of advertising partners' targeted advertising using the following links:
- and if located in the United States
- if located in the European Union.
To see information about opt-out choices for mobile devices, visit .
In addition, third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here.
## Change or withdraw your consent
Click the button below to change your consent.
Change cookie consent
## Cookies we use
### Essential cookies
*These cookies are necessary for the website to function and cannot be switched off. They don't require your consent.*
**AWSALB**
- **Provider:** Amazon Web Services (Pensero infrastructure)
- **Category:** Essential
- **Purpose:** Load balancer cookie that keeps your requests routed to the same server during a session.
- **Duration:** 7 days
**AWSALBCORS**
- **Provider:** Amazon Web Services (Pensero infrastructure)
- **Category:** Essential
- **Purpose:** Same purpose as AWSALB, used for cross-origin (CORS) requests.
- **Duration:** 7 days
**AWSALBAuthNonce**
- **Provider:** Amazon Web Services (posthog.pensero.ai)
- **Category:** Essential
- **Purpose:** Security nonce used during the authentication handshake.
- **Duration:** Session
**session**
- **Provider:** Framer
- **Category:** Essential
- **Purpose:** User session token.
- **Duration:** 6 months
**cookie_consent_dismiss**
- **Provider:** Framer
- **Category:** Essential
- **Purpose:** Determines whether you have dismissed the cookie consent box.
- **Duration:** 1 year
### Analytics cookies
*These cookies help us understand how visitors use our website so we can improve it. They are only set with your consent.*
**_ga**
- **Provider:** Google Analytics
- **Category:** Analytics
- **Purpose:** Generates statistical data on how you use the website by assigning a unique client ID.
- **Duration:** 2 years
***ga*****[property_id]**
- **Provider:** Google Analytics
- **Category:** Analytics
- **Purpose:** Persists session state for our Google Analytics 4 property.
- **Duration:** 2 years
**_gid**
- **Provider:** Google Analytics
- **Category:** Analytics
- **Purpose:** Distinguishes visitors and stores usage information over a 24 hour period.
- **Duration:** 24 hours
***dc_gtm*****[property_id]**
- **Provider:** Google Tag Manager
- **Category:** Analytics
- **Purpose:** Manages the loading rate of the Google Analytics tag.
- **Duration:** 1 minute
**FPID**
- **Provider:** Google Analytics (via server-side Tag Manager)
- **Category:** Analytics
- **Purpose:** First-party analytics identifier set by our server-side tagging to measure visits.
- **Duration:** Up to 2 years
**FPLC**
- **Provider:** Server-side Tag Manager
- **Category:** Analytics
- **Purpose:** Cross-domain linker used together with FPID.
- **Duration:** 20 days
**_clck**
- **Provider:** Microsoft Clarity
- **Category:** Analytics
- **Purpose:** Stores a Clarity user ID to measure how visitors use the site through session recordings and heatmaps.
- **Duration:** 1 year
**_clsk**
- **Provider:** Microsoft Clarity
- **Category:** Analytics
- **Purpose:** Connects multiple page views by a visitor into a single session recording.
- **Duration:** 1 day
**CLID**
- **Provider:** Microsoft Clarity
- **Category:** Analytics
- **Purpose:** Identifies the first time you visited a page using Clarity.
- **Duration:** 1 year
**hubspotutk**
- **Provider:** HubSpot
- **Category:** Analytics
- **Purpose:** Tracks your identity and links it to a HubSpot contact; used by our forms.
- **Duration:** 6 months
**__hstc**
- **Provider:** HubSpot
- **Category:** Analytics
- **Purpose:** Main HubSpot analytics cookie, recording the domain, timestamps, and session number.
- **Duration:** 6 months
**__hssc**
- **Provider:** HubSpot
- **Category:** Analytics
- **Purpose:** Determines whether HubSpot should update the session counter.
- **Duration:** 30 minutes
**__hssrc**
- **Provider:** HubSpot
- **Category:** Analytics
- **Purpose:** Used to determine whether you have restarted your browser.
- **Duration:** Session
**ph_[project_id]_posthog**
- **Provider:** PostHog
- **Category:** Analytics
- **Purpose:** Main PostHog product analytics cookie, storing your anonymous ID and session state.
- **Duration:** 1 year
**ph_distinct_id**
- **Provider:** PostHog
- **Category:** Analytics
- **Purpose:** Stores your anonymous distinct ID.
- **Duration:** 1 year
**ph_session_id**
- **Provider:** PostHog
- **Category:** Analytics
- **Purpose:** Stores your current PostHog session ID.
- **Duration:** Session
**ph_source**
- **Provider:** PostHog
- **Category:** Analytics
- **Purpose:** Records the source or landing context of your visit.
- **Duration:** Session
### Advertising cookies
*These cookies are used to deliver ads relevant to you and measure the performance of our advertising campaigns. They are only set with your consent.*
**_gcl_au**
- **Provider:** Google Ads
- **Category:** Advertising
- **Purpose:** Stores ad click information to attribute conversions to Google Ads campaigns.
- **Duration:** 90 days
**MUID**
- **Provider:** Microsoft (Bing)
- **Category:** Advertising
- **Purpose:** Identifies unique browsers for advertising and analytics across Microsoft sites.
- **Duration:** Approx. 1 year
**ANONCHK**
- **Provider:** Microsoft (Bing)
- **Category:** Advertising
- **Purpose:** Validates the MUID cookie and records ad click analytics.
- **Duration:** Approx. 10 minutes
**SM**
- **Provider:** Microsoft (Bing)
- **Category:** Advertising
- **Purpose:** Synchronises the MUID cookie across Microsoft domains.
- **Duration:** Session
**_fbp**
- **Provider:** Meta (Facebook)
- **Category:** Advertising
- **Purpose:** Identifies browsers to deliver Meta advertising and measure conversions.
- **Duration:** 90 days
**fr**
- **Provider:** Meta (Facebook)
- **Category:** Advertising
- **Purpose:** Used by Meta to deliver targeted advertising and measure ad performance.
- **Duration:** 90 days
**li_fat_id**
- **Provider:** LinkedIn
- **Category:** Advertising
- **Purpose:** LinkedIn conversion tracking and ad attribution identifier.
- **Duration:** 30 days
**li_gc**
- **Provider:** LinkedIn
- **Category:** Advertising
- **Purpose:** Stores your consent preference for LinkedIn's non-essential cookies.
- **Duration:** 6 months
**bcookie**
- **Provider:** LinkedIn
- **Category:** Advertising
- **Purpose:** Browser identifier used for LinkedIn platform features and advertising.
- **Duration:** 1 year
**bscookie**
- **Provider:** LinkedIn
- **Category:** Advertising
- **Purpose:** Secure browser identifier (secure version of bcookie).
- **Duration:** 1 year
**lidc**
- **Provider:** LinkedIn
- **Category:** Advertising
- **Purpose:** Facilitates data centre selection for LinkedIn.
- **Duration:** 1 day
**UserMatchHistory**
- **Provider:** LinkedIn
- **Category:** Advertising
- **Purpose:** Synchronises the LinkedIn Ads identifier.
- **Duration:** 30 days
**AnalyticsSyncHistory**
- **Provider:** LinkedIn
- **Category:** Advertising
- **Purpose:** Records when a synchronisation with LinkedIn's analytics cookie occurred.
- **Duration:** 30 days
## Updating This Policy
We encourage you to periodically review this page for the latest information on the policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites.
## Contact Us
For any questions regarding this Cookie Policy or our data protection practices, please contact:
**Pensero Inc.**Email: [datarequests@pensero.ai](mailto:datarequests@pensero.ai)
Address: 169 Madison Ave, STE 2998, New York, NY 10016
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Platform
[Agentic ROI](./platform/agentic-roi)
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new
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[CEOs](./use-cases/roles-ceo)
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© 2026
Platform
[Agentic ROI](./platform/agentic-roi)
[AI Deployment](./platform/ai-intelligence)
[Delivery Intelligence](./platform/delivery-intelligence)
new
use cases
[CEOs](./use-cases/roles-ceo)
[CTOs](./use-cases/roles-cto)
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[Careers](./careers)
[Blog](./blog)
[LinkedIn](https://www.linkedin.com/company/penseroai/)
[Support](./support)
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