Cookie Policy | Pensero [Let's talk](./book-demo) [Login](/auth/login/) [Login](/auth/login/) [Let's talk](./book-demo) [Login](/auth/login/) # Cookie Policy This Cookie Policy was last updated on Dec 19 th, 2024 and applies to and applies to all users globally, regardless of location. This cookie policy describes how Pensero Inc. (hereinafter: “Pensero”) use cookies and related technologies on pensero.ai and our online product that link to this policy (collectively “Websites”). ### **What is a cookie?** Cookies are small data files that are placed on your computer or mobile device when you visit a website, mobile app or use an online product. Cookies are widely used to facilitate and help to make the interaction between users and websites, mobile apps and online products faster and easier, as well as to provide reporting information. We use two types of cookies on our Websites: Cookies set by Pensero are called first party cookies and cookies set by parties other than Pensero are called third party cookies. You can find out more about each cookie by viewing our current cookie list below. We may also collect information using web beacons (also known as "tracking pixels"). Web beacons are electronic images that may be used in our Websites or notifications and help deliver cookies, count visits, understand usage and campaign effectiveness and determine whether a notification has been opened and acted upon. We may also receive reports based on the use of these technologies by our service/analytics providers such as Google Analytics. ### **Why does Pensero use cookies?** We use cookies for multiple reasons: - **Essential cookies:** are required for the technical operations of the Websites and to use its features - **Performance and Functional cookies:** are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable. - **Analytics cookies:** collect information to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. - **Advertising cookies:** are used to make advertising messages more relevant to you. They perform functions like selecting advertisements that are based on your interests, preventing the same ad from continuously reappearing, and ensuring that ads are properly displayed for advertisers. How to disable cookies: - You can change your browser settings to control what cookies the browser stores. If you elect not to activate a cookie or to later disable cookies, you may still visit our Websites, but your ability to use some features or areas may be limited. - You may opt out of advertising partners’ targeted advertising using the following links: - http://www.aboutads.info/choices/ and http://www.networkadvertising.org/choices/ if located in the United States - http://www.youronlinechoices.eu/ if located in the European Union. - To see information about opt-out choices for mobile devices, visit http://www.networkadvertising.org/mobile-choices. In addition, third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here. ### Cookies we use #### **Essential cookies** These cookies are necessary for the website to function and cannot be switched off. They don't require your consent. **AWSALB** Provider: Amazon Web Services (Pensero infrastructure) Category: Essential Purpose: Load balancer cookie that keeps your requests routed to the same server during a session. Duration: 7 days **AWSALBCORS** Provider: Amazon Web Services (Pensero infrastructure) Category: Essential Purpose: Same purpose as AWSALB, used for cross-origin (CORS) requests. Duration: 7 days **AWSALBAuthNonce** Provider: Amazon Web Services (posthog.pensero.ai) Category: Essential Purpose: Security nonce used during the authentication handshake. Duration: Session **session** Provider: Framer Category: Essential Purpose: User session token. Duration: 6 months **cookie_consent_dismiss** Provider: Framer Category: Essential Purpose: Determines whether you have dismissed the cookie consent box. Duration: 1 year #### **Analytics cookies** These cookies help us understand how visitors use our website so we can improve it. They are only set with your consent. **_ga** Provider: Google Analytics Category: Analytics Purpose: Generates statistical data on how you use the website by assigning a unique client ID. Duration: 2 years **_ga_S0KRMCL4S6** Provider: Google Analytics Category: Analytics Purpose: Persists session state for our Google Analytics 4 property. Duration: 2 years **_gid** Provider: Google Analytics Category: Analytics Purpose: Distinguishes visitors and stores usage information over a 24 hour period. Duration: 24 hours **_dc_gtm_G-S0KRMCL4S6** Provider: Google Tag Manager Category: Analytics Purpose: Manages the loading rate of the Google Analytics tag. Duration: 1 minute **FPID** Provider: Google Analytics (via server-side Tag Manager) Category: Analytics Purpose: First-party analytics identifier set by our server-side tagging to measure visits. Duration: Up to 2 years **FPLC** Provider: Server-side Tag Manager Category: Analytics Purpose: Cross-domain linker used together with FPID. Duration: 20 days **_clck** Provider: Microsoft Clarity Category: Analytics Purpose: Stores a Clarity user ID to measure how visitors use the site through session recordings and heatmaps. Duration: 1 year **_clsk** Provider: Microsoft Clarity Category: Analytics Purpose: Connects multiple page views by a visitor into a single session recording. Duration: 1 day **CLID** Provider: Microsoft Clarity Category: Analytics Purpose: Identifies the first time you visited a page using Clarity. Duration: 1 year **hubspotutk** Provider: HubSpot Category: Analytics Purpose: Tracks your identity and links it to a HubSpot contact; used by our forms. Duration: 6 months **__hstc** Provider: HubSpot Category: Analytics Purpose: Main HubSpot analytics cookie, recording the domain, timestamps, and session number. Duration: 6 months **__hssc** Provider: HubSpot Category: Analytics Purpose: Determines whether HubSpot should update the session counter. Duration: 30 minutes **__hssrc** Provider: HubSpot Category: Analytics Purpose: Used to determine whether you have restarted your browser. Duration: Session **ph_[project_id]_posthog** Provider: PostHog Category: Analytics Purpose: Main PostHog product analytics cookie, storing your anonymous ID and session state. Duration: 1 year **ph_distinct_id** Provider: PostHog Category: Analytics Purpose: Stores your anonymous distinct ID. Duration: 1 year **ph_session_id** Provider: PostHog Category: Analytics Purpose: Stores your current PostHog session ID. Duration: Session **ph_source** Provider: PostHog Category: Analytics Purpose: Records the source or landing context of your visit. Duration: Session #### **Advertising cookies** These cookies are used to deliver ads relevant to you and measure the performance of our advertising campaigns. They are only set with your consent. **_gcl_au** Provider: Google Ads Category: Advertising Purpose: Stores ad click information to attribute conversions to Google Ads campaigns. Duration: 90 days **MUID** Provider: Microsoft (Bing) Category: Advertising Purpose: Identifies unique browsers for advertising and analytics across Microsoft sites. Duration: Approx. 1 year **ANONCHK** Provider: Microsoft (Bing) Category: Advertising Purpose: Validates the MUID cookie and records ad click analytics. Duration: Approx. 10 minutes **SM** Provider: Microsoft (Bing) Category: Advertising Purpose: Synchronises the MUID cookie across Microsoft domains. Duration: Session **_fbp** Provider: Meta (Facebook) Category: Advertising Purpose: Identifies browsers to deliver Meta advertising and measure conversions. Duration: 90 days **fr** Provider: Meta (Facebook) Category: Advertising Purpose: Used by Meta to deliver targeted advertising and measure ad performance. Duration: 90 days **li_fat_id** Provider: LinkedIn Category: Advertising Purpose: LinkedIn conversion tracking and ad attribution identifier. Duration: 30 days **li_gc** Provider: LinkedIn Category: Advertising Purpose: Stores your consent preference for LinkedIn's non-essential cookies. Duration: 6 months **bcookie** Provider: LinkedIn Category: Advertising Purpose: Browser identifier used for LinkedIn platform features and advertising. Duration: 1 year **bscookie** Provider: LinkedIn Category: Advertising Purpose: Secure browser identifier (secure version of bcookie). Duration: 1 year **lidc** Provider: LinkedIn Category: Advertising Purpose: Facilitates data centre selection for LinkedIn. Duration: 1 day **UserMatchHistory** Provider: LinkedIn Category: Advertising Purpose: Synchronises the LinkedIn Ads identifier. Duration: 30 days **AnalyticsSyncHistory** Provider: LinkedIn Category: Advertising Purpose: Records when a synchronisation with LinkedIn's analytics cookie occurred. Duration: 30 days ### **Updating This Policy** We encourage you to periodically review this page for the latest information on the policy. Your continued use of the Websites constitutes your agreement to be bound by such changes to this policy. Your only remedy, if you do not accept the terms of this Policy, is to discontinue use of and access to the Websites. ### **Contact Us** ### If you have questions or concerns regarding this policy, please contact us by email at datarequests@pensero.ai, or at: **Pensero, Inc** 169 Madison Av 10016 New York, NY United States [![](https://framerusercontent.com/images/1v1teeWpH0SzUYk5hDKcYFScErY.png?width=180&height=180)](./) © 2026 [Careers](./careers) [Blog](./blog) [Privacy policy](./privacy-policy) [Cookie policy](./cookie-policy) [Terms of service](./terms) [DPA](./dpa) [LinkedIn](https://www.linkedin.com/company/penseroai/) [Support](./support) [Security](https://pensero.trust.site/?ph_distinct_id=undefined&ph_session_id=undefined&ph_source=framer_landing) ![](https://framerusercontent.com/images/iXlw4NDLGJLJbTHbLklPOeLqP5o.svg?width=102&height=20) [![](https://framerusercontent.com/images/1v1teeWpH0SzUYk5hDKcYFScErY.png?width=180&height=180)](./) © 2026 [Careers](./careers) [Blog](./blog) [Privacy policy](./privacy-policy) [Cookie policy](./cookie-policy) [Terms of service](./terms) [DPA](./dpa) [LinkedIn](https://www.linkedin.com/company/penseroai/) [Support](./support) [Security](https://pensero.trust.site/?ph_distinct_id=undefined&ph_session_id=undefined&ph_source=framer_landing) ![](https://framerusercontent.com/images/iXlw4NDLGJLJbTHbLklPOeLqP5o.svg?width=102&height=20) [![](https://framerusercontent.com/images/1v1teeWpH0SzUYk5hDKcYFScErY.png?width=180&height=180)](./) © 2026 [Careers](./careers) [Blog](./blog) [Privacy policy](./privacy-policy) [Cookie policy](./cookie-policy) [Terms of service](./terms) [DPA](./dpa) [LinkedIn](https://www.linkedin.com/company/penseroai/) [Support](./support) [Security](https://pensero.trust.site/?ph_distinct_id=undefined&ph_session_id=undefined&ph_source=framer_landing) ![](https://framerusercontent.com/images/iXlw4NDLGJLJbTHbLklPOeLqP5o.svg?width=102&height=20)