We’re a tiny but mighty team of senior technologists and operators, building the product we always wished existed. At Pensero.ai, AI isn’t a bolt-on, it’s the foundation. Every product decision, technical choice, and operational process is designed with AI in mind, which means we build faster, smarter, and very differently from traditional tech companies.

The opportunity

At Pensero, we believe that distribution should be engineered and are looking for someone that can systematically accelerate our growth.

You will be our first Growth Lead to build and scale the GTM engine at Pensero – your single job is to make the number go up. This is not a narrow marketing role. You will have ownership over both inbound and outbound pipeline generation.

This role is for someone who knows how to lead, execute, test, and optimize across the entire pipeline funnel. The ideal candidate brings experience developing multi-channel GTM approaches. Success will be measured by ARR generated and Sales Qualified Pipeline.

This role reports directly to the founder and has the remit of moving fast, testing everything, and doubling down on what works. You’ll shape how we acquire customers, how we tell our story, and how we scale distribution in a competitive market.

What you'll do

Define, drive, and execute the growth strategy

Develop, execute, and iterate upon strategies including automated outbound, website conversion, SEO, paid marketing, affiliates and more.
Scale what’s ready working across current channels, and build repeatable playbooks that drive compounding growth over time

Own Key Business Goals:

Full accountability for Pensero’s direct pipeline generation execution, partnering closely with Sales and Product to drive growth.
Coordinate the resources you need to test and scale distribution and manage the growth team and BDR team

Set the strategy and run Growth Experiments:

Run a disciplined, experimentation-driven growth engine with an analytics and ROI mindset. The goal is to identify the key levers to double down on and to optimize conversion across the funnel to accelerate pipeline generation.
Design, execute, and analyze experiments from hypothesis to conclusion with resilience and rigor.

You'll love it here if you…

5–10 years of experience in growth, marketing, and/or sales at early-stage companies.

You’ve been responsible for creating pipeline in prior roles. With meaningful ownership of growth channels and scaled them from 0→1.
Strong ability to combine strategic thinking with hands-on execution. Building scalable systems while staying very hands-on and close to the work.
Obsessive approach to A/B testing to make lead generation thrive. From strategy, tooling, setting up campaigns to testing tactics (e.g. changing copy and creatives) to better convert.
Strong instincts around distribution. You know what to test and when to double down.
Excellent collaboration and communication skills. With a track record of working closely with Sales, Partnerships and Product.

This role might not be your sweet spot if…

You like working from a fixed checklist more than charting your own path.
You’re happiest when things stay the same week to week.
You’d rather stay in your comfort zone than experiment and learn on the fly.
Picking up new skills or tools regularly feels more like a chore than an opportunity.
You struggle to let go of a project until it’s absolutely flawless.

Bonus points for…

While not required, you’ll stand out if you:

Hold a degree in Computer Science, Engineering, or a related field, or have a deep understanding of how software organizations operate.
Have started your own project or business — we love entrepreneurial spirit and bias for action.
Are fluent in AI and LLM tools (ChatGPT, Claude, Perplexity, etc.) and use them to work smarter.
Bring familiarity with modern developer tools (GitHub, Jira, Linear, or similar).

Hybrid rhythm: Tuesdays & Thursdays on-site in our offices, other days from home. It’s the best of both worlds: deep focus time plus high-value in-person collaboration.
Small, senior, sharp: Fewer than 10 engineers, all senior. You’ll work directly with our co-CEOs and skip the bureaucracy.
Product-led & feedback-rich: We build fast, make decisions on data and user impact, and give feedback the way we’d want to receive it: clear, objective, and aimed at making the work better.

How we work

Compensation and perks

Join a NYC-based startup building a new market category.

Learn directly from founders with multiple successful exits.
Shape our GTM motion from the ground up.
Competitive base salary + performance bonuses + early-stage equity.

Work in a culture that values intelligence, focus, and human connection.

Hiring process

Intro Call (30 min) – Meet our team, learn about Pensero, and share your motivations.

Case Assignment – Present your growth strategy and creative execution for a real-world scenario.
Practical Interview (60 min) – You’ll walk us through how you’d approach generating a qualified pipeline and awareness for Pensero and explore how you prioritize experiments and measure impact.
Final Interview – Discuss long-term fit, culture, and ambitions.
Reference check - We’ll ask you to share at least three professional references so we can make sure it’s a great fit for both sides.

How to apply

Apply: Send your LinkedIn/GitHub and a short note describing your motivation to join to dave@pensero.ai.