Demand Generation Marketer
Full-stack Demand Generation Marketer to own execution across paid, SEO, AEO, socials, and campaign operations.
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Barcelona, Spain - Hybrid
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Help us reinvent how careers grow, powered by AI
Our mission
Careers today move at the speed of bureaucracy with complex, slow, and shaped by outdated, biased, and incomplete information.
We’re here to change that. Our mission is to give leaders and employees the clarity, speed, and fairness they deserve, powered by AI at the core.
About us
We’re a tiny but mighty team of senior technologists and operators, building the product we always wished existed. At Pensero.ai, AI isn’t a bolt-on, it’s the foundation. Every product decision, technical choice, and operational process is designed with AI in mind, which means we build faster, smarter, and very differently from traditional tech companies.
The opportunity
We're building the demand engine that will fuel Pensero's next stage of growth—and we need someone to own it end-to-end.
This is a full-stack Demand Generation role for an execution-obsessed marketer who wants massive ownership with zero red tape. You'll launch campaigns, run paid channels, drive SEO and AEO, and directly impact pipeline and revenue from day one.
This isn't a strategy-only role. You'll build, ship, test, and iterate daily. If you love moving fast, owning outcomes, and seeing your work translate directly into business results, this is your role.
What you'll do
Campaign Management & Execution
Execute targeted, multi-channel campaigns across email, webinars, content, and social to generate and nurture leads
Build campaign workflows including segmentation, targeting, messaging frameworks, and nurture sequences
Launch landing pages, email sequences, ad campaigns, and content assets with speed and precision
Maintain campaign calendars, launch checklists, and performance reports
Paid Acquisition (SEM & Paid Social)
Set up and manage Google Ads and LinkedIn Ads campaigns from scratch
Define audiences, write ad copy, and build conversion-focused landing pages
Run continuous A/B testing on creatives, copy, and funnels
Optimize CPL, CAC, and pipeline contribution
SEO & Organic Growth
Execute hands-on SEO work: keyword research, content briefs, on-page optimization, and internal linking
Partner with founders and product/content to create high-intent content
Track rankings, traffic, and organic conversions
AEO (Answer Engine Optimization)
Optimize content for AI-driven discovery (ChatGPT, Perplexity, Google SGE, etc.)
Create structured content (FAQs, how-tos, schema, semantic content clusters) to increase AI visibility
Experiment with new distribution surfaces and document learnings
Lifecycle & Lead Nurture
Build and optimize email nurture journeys for leads and customers
Work with Sales/RevOps to improve lead scoring, routing, and feedback loops
Improve conversion rates across the funnel (visitor → lead → MQL → SQL)
Analytics & Experimentation
Track and report on demand gen KPIs: traffic, CPL, MQLs, SQLs, pipeline, ROI
Build lightweight dashboards and weekly performance reports
Run structured experiments across channels and funnels
You'll love it here if you…
Have 2–6+ years in B2B demand generation, growth, or performance marketing
Have proven hands-on experience running paid media (Google, LinkedIn)
Possess strong working knowledge of SEO fundamentals and tooling (Ahrefs, SEMrush, GSC, etc.)
Have experience executing multi-channel campaigns (email, webinars, content, social)
Are familiar with marketing automation and CRM tools (HubSpot, Marketo, etc.)
Have strong copywriting skills for ads, landing pages, and emails
Bring a data-driven mindset with comfort in GA4, dashboards, and funnel metrics
Thrive on ownership and want to see direct impact from your work
Love moving fast in a startup environment with real decision-making power
This might not be your sweet spot if…
You like working from a fixed checklist more than charting your own path
You’re happiest when things stay the same week to week
You’d rather stay in your comfort zone than experiment and learn on the fly
Picking up new skills or tools regularly feels more like a chore than an opportunity
You struggle to let go of a project until it’s absolutely flawless
Bonus points for…
Experience with AEO / AI search optimization
Technical SEO knowledge (site audits, schema, performance optimization)
B2B SaaS experience and familiarity with long sales cycles
CRO experience (landing page optimization, experimentation tools)
How we work
Hybrid rhythm: Tuesdays & Thursdays on-site in our offices, other days from home. It’s the best of both worlds: deep focus time plus high-value in-person collaboration.
Small, senior, sharp: Fewer than 10 engineers, all senior. You’ll work directly with our co-CEOs and skip the bureaucracy.
Product-led & feedback-rich: We build fast, make decisions on data and user impact, and give feedback the way we’d want to receive it: clear, objective, and aimed at making the work better.
Compensation and perks
Massive ownership and direct impact on company growth
Fast-paced startup environment with real decision-making power
Opportunity to build the demand engine from zero to scale
Close collaboration with founders, product, and sales
Hiring process
Screening — We will review your resume and reach out if we believe there is a mutual fit
Intro call (30 min) — we want to introduce Pensero and get to know you.
Practical Assessment (max 1 hour) — We will create a scenario to assess your technical knowledge and expertise relating to the job requirements. We want to see if you like what you will be doing.
Debrief & Culture fit (1.5 hour) — We will review the exercise together and debrief, followed by a casual chat with team members, then a 15min with a co-Founder.
Offer — Clear, fast, and respectful of your decision-making process.
How to apply
Apply: Send your LinkedIn/GitHub and a short note describing your motivation to join to
